We have an experienced and loyal management team led by our founder and executive Director, Mr. Or Naam. A majority of our management team members have been with us for over 20 years. Our founder has approximately 14 years of experience in the beauty products industry. The management team led by our founder has diversified experience in accounting and finance, merchandising, sales and marketing, and production.

Our management team has also developed stable business relationships with major suppliers and customers. We believe that the industry knowledge and diversified experience of our management team together with their knowledge of market trends and customers’ needs constitute an important element of our success and future development, and enables us to respond efficiently to various challenges from the changing market conditions.